Benny Candra Gunawan
Commercial Marketing Leader
Indonesia  |  Open to Opportunities

Marketing Leader with
18+ Years of Commercial
& Digital Experience

Over the past 18+ years, I've worked across property development, real estate, industrial engineering, HVAC, automotive, marketing agencies, and technology—giving me experience adapting marketing, systems, and digital transformation to different business environments.

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Benny Candra Gunawan
0
Years Experience
0%
Lead Growth
0%
CPL Reduction
Rp0B+
Budget Managed
0
Team Members Led
0%
Successful CRM Implementation
0+
Systems Delivered
The Story

From code to commercial leadership

My career didn't follow the typical marketing path. It started in IT, evolved through systems thinking, and culminated in building the marketing engines that drive real business growth.

01

Information Technology

Built software, databases, and business applications that strengthened my foundation in systems thinking and problem solving.

02

Business Systems

Learned how technology supports business operations through CRM, ERP, workflow automation, and process improvement.

03

Digital Marketing

Applied technical thinking to marketing by improving lead generation, campaign performance, customer journeys, and analytics.

04

CRM & Automation

Connected marketing and sales through CRM implementation, marketing automation, lead management, and reporting systems.

05

Marketing Systems

Designed integrated marketing ecosystems combining websites, CRM, automation, AI, analytics, and digital marketing.

06

Commercial Leadership

Led marketing teams, managed budgets, aligned marketing with sales, and focused on measurable business outcomes.

My Approach

Connecting marketing, technology, and business

Throughout my career, I've found that the best marketing results come from connecting strategy, digital marketing, CRM, automation, technology, and analytics—not treating them as separate functions.

Marketing Strategy
Digital Marketing
CRM
Automation
Technology
Analytics

Better Marketing Operations

Integrated marketing systems that support qualified lead generation, improve collaboration between marketing and sales, simplify business processes, and enable better decision-making through data.

Capabilities

Core Expertise

A combination of commercial leadership, digital marketing, technology, and automation that helps marketing teams work more effectively and support business growth.

Commercial Marketing

Marketing leadership focused on brand growth, customer engagement, product launches, and commercial objectives.

Marketing Strategy Marketing Communication ATL / BTL Product Launch Events & Exhibition Media Relations Public Relations Brand Management Campaign Planning Budget Management Vendor Management Team Leadership

Digital Marketing

Planning and optimizing digital marketing campaigns that generate qualified leads and measurable marketing performance.

Meta Ads Google Ads Lead Generation Performance Marketing Conversion Optimization Landing Pages Website Strategy SEO Google Analytics 4 Google Tag Manager Content Strategy Social Media

CRM & Marketing Operations

Designing systems that connect marketing, sales, customer journeys, reporting, and operational workflows.

CRM Lead Management Marketing Automation Customer Journey Sales Funnel Marketing Operations Sales Alignment Reporting Dashboard Analytics

Automation & AI

Improving marketing efficiency through workflow automation, AI, API integration, and intelligent business processes.

AI ChatGPT Claude OpenAI n8n Node.js API Integration WhatsApp Automation Workflow Automation

Technology & Development

An IT background that enables me to understand business systems, collaborate with developers, and build practical solutions when required.

PHP SQL HTML CSS JavaScript Database Design System Architecture Website Development
Career

Professional Experience

A journey from technical specialist to commercial marketing leader across automotive, industrial, education, property, and real estate industries.

2025 - Present

Marketing & Business Lead

Exist Prime Realty
Real Estate

CRM Build Digital Marketing Automation
2019 — 2025

Head of Marketing Communication & Promotion

PT Alam Sutera Realty Tbk
Property Development

Product Launch Rp20B+ Budget Team of 10+ MarComm Leadership
2018 — 2019

Head of Marketing

Lippo Karawaci
Property Development

Property Marketing Brand Strategy Campaign Management
2017

Digital Marketing Manager

Dokter Jualan
Marketing Agency

Performance Marketing Meta & Google Ads Funnel Optimization
2014 — 2017

Head of IT

PT Ikimura Indotools Center
Industrial Engineering

CRM Development ERP Systems HVAC Software
2012 — 2013

IT & Digital Marketing Manager

Victory Auto
Automotive

Database Design Software Development Business Process
2007 - 2012

IT Manager

PT. Gita Mandiri Tehnik
HVAC Manufacture

Database Design Software Development Business Process
Marketing Philosophy

Marketing should create measurable business value

I believe successful marketing is more than running campaigns. It should support business objectives by generating qualified opportunities, improving customer experience, enabling sales teams, and providing meaningful insights for better decisions.

Qualified Leads

Marketing should focus on attracting the right audience—not simply generating more enquiries.

Sales Alignment

Marketing and Sales work best when both teams share the same customer journey and business goals.

Data-Driven Decisions

Reporting, CRM, analytics, and customer insights help teams make better marketing decisions—not assumptions.

Continuous Improvement

Marketing systems should evolve through testing, optimization, automation, and continuous learning.

Methodology

How I work

A repeatable methodology that transforms business goals into measurable outcomes.

01 Business Goals
02 Customer Journey
03 Marketing Strategy
04 CRM & Automation
05 Measurement
06 Optimization
Portfolio

Selected Works

Evidence of capabilities across commercial marketing, technology, automation, and leadership.

Opportunities

Currently Exploring

Open to full-time executive roles, advisory mandates, and strategic consulting engagements.

Roles

  • Director of Marketing
  • Head of Marketing
  • Commercial Marketing Lead
  • Growth Marketing Lead
  • Marketing Operations Lead
  • CRM & MarTech Lead

Locations

  • Remote
  • Australia
  • New Zealand
  • Singapore
  • Indonesia

Engagements

  • Full-time Executive
  • Fractional CMO
  • Strategic Advisory
  • Project Consulting
  • MarTech Implementation
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Get In Touch

Whether you're hiring for a leadership role, looking for a marketing consultant, or exploring a project collaboration, I'd be happy to discuss how my experience can support your business.

benny.candra@email.com WhatsApp
Available for Executive Roles, Marketing Consulting, and Strategic Projects